In March I wrote a letter to Scrum.org’s program development partners and program delivery partners to tell them how Scrum.org came to be established. I’m happy that Scrum.org has now posted this document as part of its “About Scrum.org” page.
You can find out more about Scrum.org here — http://www.scrum.org/about/
And you can read the “Genesis” document here — http://www.scrum.org/originsofscrumorg/
Of course there’s more to this story now, since events have continued to unfold. But I think it’s important to share at least this much with the Scrum community.
Ken Schwaber's Blog: Telling It Like It Is 
I am fully committed to Ken’s new initiative to convince developers, managers amd business people to apply agile methods. The reasons are as following:
1. Companies cry for certifications. I do not why, they better should care for best skilled employees using education means instead of buying certified ones – but they do. A certification then at least shall be independent from a training and assess personal competence. Somebody can be competent without attending a training. Sombody can visit a lot of trainings but still be incompetent.
2. To develop a (software or software intensive) product, the scrum management framework is a good choice. Simple, easy to adapt in your context – if understood. But Scrum ist just a required piece in the game, it is not sufficient to be successful. Software engineering best practices are needed as well and tooling aspects play a big role. The new initiative of Ken combines all three factors. It is an integrated approach of learning. It is applying things under real conditions. That is modern learning. Schools and universities go this direction. With my experience as trainer since 10 years, this approach is the most successful one. The new Scrum Alliance approach does not follow the integrated learning approach. Ken’s concept with Scrum.org simple is the better concept.
3. Of course everybody want to earn money. That is ok, or? But everybody must be in a win situation in each of these money games. The “Certified” Scrum Master course has played its game and made Scrum well known and accepted in the market. That is step one to bring Scrum to an success and a lot of people earned money with that. That was fair and ok, or? But with this first step only, Scrum still is badly applied at many organizations. That is because the integrated learning approach is missing in the “Certified” Scrum XXX training. Now we need the next step. Ken’s approach looks perfect to me for step 2. And yes, with that step again some people wil earn money, why not? Of course these could be others then in step one. Is that a problem? I am convinced that many organizations will gain from step 2 and delevop as market leader, then the money really was worth it. At least these organizations will gain that care for there employees and help them to raise the team skill level… in development, in software engineering best practices, in management, in bussines aspects, in all skills they need to compete successfully.
4. When step 2 is done, over and successful, of course any step 3 will follow. Do you already know what that will look like? I do not yet. But once again, somebody will be active, some people will make money with that, some organizations will gain and make profit using this evolution and the world still is turning… I like that, it keeps me active.
I agree with your first point. I also believe if you have a good employee that is capable of being trained regardless of a certification or not, just train them to do the job AND certifications are not a guarantee that you’re getting a competent employee either.
well, sometimes it is difficult to earn a good deal of money in a short amount of time”;-
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